Culture, Team and People

Shared Objectives: One Goal

Whether you’re in a competitive sporting environment, or a large multinational company, having shared objectives dramatically impacts how successful you can be. In the 2016/17 season, Premiership Rugby broke the 2 million attendance mark for the first time in history - this record attendance was only achievable with clubs working together to reach and engage with as many fans as possible. This clearly illustrates the impact that comes from fostering a team spirit built around a single goal. Single, achievable and measurable targets cut across departments and teams, and unify people together.

“Since Premiership Rugby was established in 1997 we have gone through a significant transformation. In recent times we have seen the competition growing rapidly year on year while we have maintained a collective commitment to professional excellence both on and off the field of play. We now have more fans than ever before watching Premiership Rugby games live and on TV. Moreover, the international broadcasting deals that we were able to negotiate – particularly with NBC Sports in the US - will enable us to bring Premiership Rugby to new audiences and continue growing the fan base globally.

This transformation would not have been possible without all of our clubs and various stakeholders working together towards one goal with one single vision - for Premiership Rugby to continue being the best and most competitive league in the world.”

Mark McCafferty, CEO of Premiership Rugby

How can the singular goal-driven mentality of a rugby squad improve your workplace?

It’s clear that within rugby, as in business, working towards one single goal can produce successes never seen before. The best objectives are more than just visions of glory. They are the path to success. In rugby, goals are driven by tactical decisions and incremental gains, based on real time data. It’s important to set attainable short-term as well as long-term goals to drive a business, or a rugby team, forward. Rugby coaches take note of the small wins to keep teams motivated, without becoming so focused on smaller achievements that a culture of mediocrity begins. All leaders need to push their teams to win, and this means forcing them out of the comfort zone and reaching goals beyond just another ‘simple’ victory.

Leading any team to victory requires smart thinking, long-term vision and dedication that can cope with the demands of a modern business. However, in an age of diverse generations and changing work environments, bringing people together continues to be at the heart of success – and leaders would be well placed to remember that a company’s most valuable asset remains its people.

Do your goals fit with remote and flexible working, and an agile business model that can adapt quickly? At Ricoh we’re ready to help you achieve this.


Culture, Team and People

How to inspire and bond a team of people with a single vision. What does a rugby team stand for at its core? Watch to find out:

Want to see our Rugby Change Series videos from the 2016/17 Aviva Premiership Rugby season?

2016/17 season videos